Hedi Slimane is a French fashion designer known for his rock and roll and minimalist style. He was the creative director of Yves Saint Laurent from 2012 to 2016, and during his tenure he made a number of changes to the brand that helped to bring it back to the spotlight.

Slimane's first change was to change the name of the brand from "Yves Saint Laurent" to "Saint Laurent". He did this to emphasize the fact that the brand was now focused on ready-to-wear clothing, rather than haute couture. Slimane also moved the brand's headquarters from Paris to Los Angeles. This change reflected Slimane's love of American culture and his vision of the brand as a global brand. In terms of design, Slimane introduced a new style for Yves Saint Laurent.

His clothes were characterized by fluid and minimalist silhouettes, often made of leather or velvet. His models were often inspired by rock music and alternative cultures. Slimane also launched a number of new product lines for Yves Saint Laurent, including a line of sunglasses, a line of perfumes, and a line of menswear. These new lines helped to broaden the reach of the brand and attract new customers.

Slimane's work at Yves Saint Laurent was a commercial and critical success. The brand saw an increase in sales and profits during his tenure, and it received numerous awards from the fashion press. However, Slimane's work was also controversial. Some critics argued that his style was too rigid and minimalist, and that it was not suitable for all body types. Others argued that his move of the brand to Los Angeles was a betrayal of Yves Saint Laurent's original vision.

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